Making the unknown known

Leslie is a multifaceted strategist, immersive designer, researcher, and artifact curator generating physical and digital concepts that bring experiences to life. She takes on a philosophical approach to blueprinting and mapping by illuminating a subconscious lens to realize the impact ecosystems have on humans, systems, and service delivery.

Areas of focus: service design & delivery, user experience, strategy, participatory design, business strategy, systems design

Case Studies

Strategic Alignment & Transformation - Reimagining the Customer Experience Eco-system

Exploring behaviors and actions of people within the WIC system to uncover process and technological improvements for remote communication

Strategic Alignment & Transformation - Reimagining the Customer Experience Eco-system

Enterprise System Design - Evaluation of touch-points and their impact on members and staff by developing the org's first Service Blueprint

What I do

Service Design

  • Holistic Experiences

  • Back and Front-stage

  • System Level Understanding

  • Ecosystem Mapping

  • Customer Journey Mapping

  • Service Blueprints

Information Design

  • Usability

  • Accessibility

  • Design Patterns

Research

  • Contextual inquiry

  • User Interviews

  • Validation Testing

  • Usability Testing

  • Participatory Design

  • Surveys

Visual Design

  • Consistent Visual Language

  • Creative & Art Direction

  • Communication Design

  • Layout

Information Architecture

  • Information Structure

  • Navigation

  • Search

  • MicroInformation Architecture

Writing

  • Communicate

  • Write

  • Edit

  • Proofread

  • Tone and Voice